I propose to create a selection, which will include books with a bewitching title. Those that you decide to read are possible only because of this unusual name. Perhaps even without knowing anything about the contents of the book or the author (this is optional).
What I really would like to see in your comments is what associations did you have when you saw this book, why did this name so amaze / entice you.
My friend, for example, bought Bradbury’s book “Let's all kill Constance.”
It is very interesting to see what happens from such a selection!
Guys, do not be lazy, please write a few words about the book to be added.
Well, please, please, I created a selection for the sake of your associations, short stories)
|The year of publishing:||2008|
|Series:||Intelligent Best Seller (Mini)|
When the book was not yet read, even when it was already beginning to read, it was terribly interesting to know why such a name. Straume
In childhood, for some reason, “Over the Catcher Abysses” was heard and some flying animals resembling walruses were introduced :) toiangelique
Straume March 27, 2012 2:30 pm
|The year of publishing:||2007|
|Series:||Classic ABC (pocket-book)|
I don’t even know how to comment on this book. She must live in order to penetrate the age of loneliness.
oooh, in the top of bewitching names, this is perhaps the number one. as far as I can remember, it was always intriguing.
I agree, this book attracted me with the name.
For about a month I went sorting through the language, as if trying this name.
Oh, and how it sounds in the original. "Cien anos de soledad". Mm mm And I could not read the book,)
At one time, solely because of the name of the village, read a book. And yes, in the original it sounds generally like a spell.
Only "Cien años de soledad", not "anos". And then the name takes on extremely piquant meaning :)
Napoli March 28, 2012 02:42
|ISBN:||978-5-86471-468-3 , 978-5-86471-686-1|
|The year of publishing:||2010|
I absolutely do not know what is inside the book, but the title infinitely delivers.
And inside it delivers no less.
I just bought a paper book because of the name, and then relished the pleasure of reading -)
It is because of the name that I want to read everything. Immediately imagine the taste, smell. And the impression is already beginning to emerge ..
And inside the Miss_Motya recipe
rootrude March 28, 2012 1:16 AM
|The year of publishing:||2005|
I also liked the name, but I saw this book on LiveLib - so I immediately read the reviews, but still it all started with the title.
ikoritza March 27, 2012 09:06
|The year of publishing:||2006|
|Series:||Classic ABC (pocket-book)|
"Einmal ist Keinmal" - once - means never. There are many choices inherent in every life, but just as we live only once, you cannot know whether we are doing the right thing in a given situation. Over time, we consider what could be done differently, but would it be important? Would it have such a resonance? - nobody knows. Any choice has consequences, but these consequences are necessary only in this life, and after death they will not be. Kundera shows that if you constantly think about the consequences, about each step, action, then everything will be unbearable, and life = "The Unbearable Lightness of Being."
There is no way to check which solution is better, for there is no comparison. We live all at once, for the first time and without preparation. As if the actor played his part in the play without any rehearsal. But what is life worth if its very first rehearsal is already life itself? That is why life is always like a sketch. But a “sketch” is not an exact word, since a sketch is always an outline of something, preparation for a particular picture, while a sketch of what our life is is a sketch for nothing, an outline that has never been embodied in the picture.
How to come up with a title for a book about love?
If you are writing a love story, then you need to see how love novels are called by wholesale authors.
By the way, this applies to all genres. Watch what cool guys call books. Take an example from them.
Next, you need to understand what attributes accompany love.
In addition, you must convey the spirit of the book without revealing its essence. What does the love story say? For example, about a girl who does not have a boyfriend.
You cannot write directly. So you need to encrypt everything and add love attributes. You may end up with something like this:
- Light of a lonely candle
- The road for her
- Waiting for sweets
- Thoughts about him.
In addition, do not forget that you must convey the spirit of the work. If you have more erotica, then any hot passions longer. If this is romance, then the title should have some sweet aroma and so on.
We come up with a title for a fantasy book
Of course, in fantasy you also have to look at others. After all, an approximate trend in names can be seen immediately.
Next, think about what your fairy tale will be about. Who wants to read it? If this is something youthful, then you can call the book, like this:
- Love and witchcraft
- The magic of our hearts
- I am in your world and so on.
If fantasy is more masculine and fighting, then the name should be tough and promising. In particular: The collapse of the black castle, the Abode of the moon sword, Vanquisher of mirrors.
That is, you must create a hint of a fairy tale that will be hidden in the book. At the same time achieve the beauty of the name. Think about how it would hook you.
And of course, consult with friends. They will definitely tell you.
Create a name for fiction
Fiction is a clearer genre. It requires some specifics. Therefore, here you can indicate in the title what is at stake.
And it’s better to do without explicit metaphors. Good titles for science fiction books would be:
- Martian Wars
- The future is on the doorstep
- Laser winter
- Inhabited space and so on.
That is, you are, as it were, setting up the reader in a fantastic way. A certain plot is already drawn in his head. And he wants to understand how this story begins to unfold.
We determine the target audience
To think of a good title for a book, you need to clearly understand the target audience. If Central Asia is quite young, then look at what youth is now interested in.
What kind of books attract her. If your readers are middle-aged, then the title is best done deeper or more beautiful. Do not be particularly creative! Since people aged are unlikely to appreciate this.
Try to highlight the main note in your book and convey it in the title. In general, come up with a few better names.
And if possible, try sticking them to the work in turn. So you can choose the best option.
In coming up with a name for a literary child, you should take care of the following:
- Do not hurry. Think for a long time. If everything is done quickly, it’s not what
- Make the title clear. It should be easy to read, cause associations not to put pressure on the brain. Clarity is your everything
- Do not be afraid. Go through all the possible options, even the most idiotic ones,
- Ask friends to choose among several options. Such a choice with a cold stare is often true.
And yet, if you could come up with everything at once, then hammer. Get back to business in a day. When you cool, everything will go easier.
In general, the scheme here is very simple. Do you write a book? So ... Now ask yourself what this book is called.
Give a quick reply. Here. This is one of the options for the name. You see, you have to use some intuition, plus psychic abilities, plus market analysis.
And all this together should help find something that will later boom on the entire Internet.
When business is, but not a word
So you start a new project, start a service, write a book or open a website, but not a single name seems ideal to you. The author of the names of more than 50 brands Sergey Malaykin in the book “In One Word” (published by Mann, Ivanov and Ferber) tells how to create a non-filthy like Coca-Cola, Facebook or Led Zeppelin.
Name you must come up with
Statistics prove: in business, entrepreneurs themselves are successfully engaged in naming. According to Interbrand, among the top 100 world brands for 2015, the authors of world-famous trade names were distributed as follows:
- one name came up with a professor of philology (Xerox),
- One was suggested by professionals from the agency (BlackBerry),
- 98 were invented by entrepreneurs, as well as their friends or colleagues.
An entrepreneur himself can create an excellent name - such as engineer Ilya Segalovich, who proposed the word Yandex. You are also able to solve this problem if you equip your natural imagination with a proven system.
The first thing you need to start work is an analysis of all competitors in the market. Next, you need to understand what the mainstream is and how much we want to differ. Let's say we decided to stand out. Informative names prevail? Great, we will have a figurative. A lot of cuts? We will not have them. Does everyone invent neologisms? Our name will be simple and clear. Do you use English around? We will be called in Russian. In a word, if you need the maximum difference, go against the tide and work with the rarest category of names.
Three rules for the perfect name
I recall the old marketing joke.
Somewhere in the Wild West, two cowboy buddies meet in the saloon. They slap each other on the shoulder: how are you, how are you?
- And you know, tired of grazing someone else's cattle. Now I have my own ranch.
- Wow, well done, respect! And what did you call it?
“Nothing special. John Ranch.”
Then the second is recognized:
“But I also recently bought a ranch.”
- Wow! And what did you call him?
“You see, I wanted the name to speak for itself.” And I called it "Harry Ranch, the best cowboy on the entire West Coast."
- Cool! And what do the guys say? Like?
- Yes, the guys like it. only now the cattle dies, does not withstand branding.
In my opinion, number one requirement to a corporate name - brevity. The short name saves time and energy of all who pronounce it. The optimal length of a company name is one to four syllables. The shorter the better. As far as I could see, if there are more than four syllables in the name of a company, people reflexively begin to reduce it wherever there is such an opportunity. PricewaterhouseCoopers becomes PwC, British Petroleum is shortened to BP, Fidelity to quality is reduced to Fidelity, etc.
Requirement number two, in my opinion, could become the neutrality of the corporate name. It is not known in what context this name will be used. Imagine that the Rus Velikaya corporation was bought by Chinese investors, and the aforementioned Loyalty to Quality factory is in a lawsuit with dissatisfied customers. Therefore, it is desirable that the name of the enterprise does not impose increased obligations and does not emerge in the media space in a curious context.
Finally, requirement number three in modern conditions - internationality. If the company's website has an English version, and its goods or services can at least theoretically be sold abroad, it is better to take care of how the name will be pronounced throughout the rest of the world.
AND fourth requirement, which is more correct to call a wish, since it is difficult to fulfill. Company names are often spoken aloud and heard by ear. The domain will be dictated by telephone, including to customers not experienced in English (traditional “with a dot” and “es like a dollar”). It should be taken into account and especially the diction of employees. Therefore, it is desirable that the name allows a minimum of interpretation.
Imagine the sales department of a hypothetical company Viceroys (any coincidences are random). Managers handle incoming calls. A dozen people sitting in the same room hear and repeat many times daily:
“So, write down my address.” after the dog: vi-ah-si-and-ar-oh-oh-wai-es-dot-ru. No, let's spell it better: vi. like a tick, “ah” as “and with a dot”, “si” as Russian “es”, “and” as Russian “e”, “ar” as “p”. No, not like a Russian "r", but like an English R. What? Did you learn German? So, like German R, “oh” like Russian “oh”, “wye” like a gamer, “es” like a dollar. So, now read what happened. So, let’s better I’ll send you the address of the SMS message.
From this point of view, names such as Bork, Zanzara, Trust, Instam, Rubin, Orbit, Taro, Letobank, Prego and other short names get a huge advantage.
The most innocent words can mean something funny or obscene in another language - let’s recall at least the long history of the Mitsubishi Pajero in Spain. The Pajero model was named after the Pampas cat Leopardus Pajerus, living in Argentina. However, in Spanish slang, the word pajero (read as "pachero") means "masturbator." Therefore, in Spain, North America and some other countries with a large number of Hispanics, this model was renamed the Mitsubishi Montero, which means "proud highlander warrior."
Remember what your name is
Exactly one third of the names of the top 100 most expensive brands for 2014 according to Interbrand are surnames. Toyota, Mercedes-Benz, Gillette, Boeing, Louis Vuitton, Honda, Kellog’s, JP Morgan, Ford, Nestle, Wrigley, Gucci, Philips, Hermes, Siemens, Prada, Cartier are just a few examples. The abbreviations HP, KPMG, BBDO, IKEA, "MIF" or "KARO" also "hide" the names of the founders or key partners.
The reason for this popularity of anthroponyms is simple. The name of a person as a name reflexively causes more confidence: the quality is as if guaranteed by the personal reputation of the founder. That is why anthroponyms are so popular in areas where customer trust is a key value: finance, laws, status, health and personal safety.
More than 40% of the names of automobile concerns are the names of the founders (Buick, Ferrari, Peugeot), leading engineers at the forefront (Škoda), relatives (Mercedes, Cadillac) or prominent historical figures (Pontiac, Lincoln).
How are things in Russia?
. Instead of real names, brands of buyers in Russia are surrounded by fictitious anthroponyms - "talking names". In the field of small and medium-sized businesses, there are many:
"Myasnov", "Vkusoff", "Avtovozoff", "Gazelkin", "Perfumeroff", "Bradobreyev", "Kopeikin", "Sytnov", "Kuroedov", "Perevozkin", "Dolgostroyev", "Teploff", "Myasoedoff "," Gruzovozoff "...
The funny thing is this. It is clear that these surnames are invented, too persistently they “speak”. And if the carriers of the names Boeing, Gillette or Kellog existed in reality and in the struggle for customer confidence wrote their real names above the entrance to the office, then these names, on the contrary, seem to declare: you yourself understand that there are no Perfumers, Vodovozovs and Sytnovs on business does not exist. But since there are none, then there is no trust. And since there is no trust, then there is no sense in such an anthroponym either. And you also need to remember that “speaking” surnames cannot be registered with Rospatent: they too clearly indicate the profile of activity and product category.
... It is better when using an anthroponym to abandon any straightforwardness. Alternatively, when developing a name, you can take some key property of the product. Examples: Bochkaryov beer, Myagkov vodka, Sukhoparov baths, Bystrov porridge. The patronymic is quite possible in the title: “Mekhanich”, “From Palych”, etc.
Such names give the brand a family, personal touch, but they are hardly worth something big and ambitious. Names can also be trademarks. The Ozersky Souvenir factory produces the Orekhovichi and Fruktovichi series: Kuraga Petrovna and Prunes Mikhailovich, as if inviting them to drink tea with them in a cozy summer house near Moscow. Restaurants "Filimonova and Yankel" or Kauffman vodka prove that the connection of the anthroponym with the product is not at all obligatory.
Another popular move is to choose a foreign name or surname. This name ascribes to the product or business the quality of an entire nation. For German names, die Ordnung is felt, which is very good for manufacturers and sellers of equipment and things related to order in business. Russian brands Erich Krause, Kelleman, Rolf, Zigmund & Shtain (it would be correct to write “Siegmund & Schtein”) is an example.
English-speaking first names and last names hint at globality. Vivid examples are our labels Scarlett, Curtis & Partridge, Kristy, Tom Klaim, Henderson, Greenfield and many others.
Francophone names suggest thoughts of gallantry, sophistication and pleasures. They are common in gastronomy, fashion, perfumery and cosmetics (recall the domestic restaurants "Jean-Jacques" or the bakery "Francois").
Italian is associated with emotion, lightness and good taste. They are good for clothes and shoes, food, fine furniture, expensive decoration materials. In these segments we see Paolo Conte, Carlo Pazolini, Rico Ponti, Machiavelli, Fabio Paolini, Laura Berti, Emilia Estra - a whole constellation of mimicking domestic brands.
Jewish names are suitable for finance, jewelry, medical institutions, legal services, crafts, educational projects: Yamburg School, Helmholtz Clinic, Carmel Medical Center, David Jewelry Company.
And finally, Asian anthroponyms are reliably associated with household appliances, as evidenced by the Russian brands Daichi, Akira and Kentatsu.
Turn to biology
Images associated with flora and fauna create an emotional contact with the brand: it’s easier to love something living than something abstract.
According to RBC, there are very few corporate zoonyms in the top 1000 ... But in the consumer market, zoonyms are vast.
Puma, Reebok, Red Bull, White Horse, Famous Grouse, Jaguar, Lowenbrau, Flying Fish, Dove, Thunderbird, Barracuda, Beetle, Bronco, Blackhawk, Cobra, Mustang, Lark, Bison, Impala, Ram, Skylark, Viper, Wasp, White Eagle, Wild Cat, Spider, White Snake, Camel, Greyhound, Glow Fish, Marabou, Grasshopper, Gecko, Fox, Honey Bee, Stag, Rabbit, Dragon, Red Dog, Wild Goose, Piton, «Газель»., «Сапсан», «Ласточка», «Кенгуру», «Утконос», «Белый орёл», «Журавли», «Белочка». продолжать можно бесконечно.
Найти подходящее животное или растение и назвать по нему продукт — очевидный ход, который наверняка пришёл в голову кому-то ещё. Более нешаблонно выглядят сложные названия, в которых зооним (или фитоним) сочетается с другим словом, одушевляя композицию.
NetCat, FireFox, Beeline, Fabricorn, Mandarina Duck, Smashed Lemon, Happy Hippo, Banana Republic — таковы отдельные примеры составных названий, где живой образ выступает в паре со служебным словом или эпитетом.
Название Beeline восходит к американизму to make a beeline — двигаться быстро и кратчайшим путём (лететь пчелой). The name is also successful in that it indirectly points to the honeycomb. Beeline fits into our paradigm, because it is a combination of the words bee and line.
The plant or “animal” part of such a name gives an invaluable thing - an image, and another word informs, complements the image or contrasts with it. With a successful combination, an unoccupied brand name is obtained, which, thanks to the imagery, is well remembered and embodied without difficulty in the schedule. Like Hot Dog, it can give the name of an entire product category and become a household name.
Listen to the language
Alliteration - a repetition of the same or similar in sound consonants in a word, phrase or work. Words or phrases with her are attractive.
Worldly rumor is a sea wave. From the clatter of hooves dust flies across the field.
Alliterations are found in brand names:
Best Buy, Brook Bond, Chuckee Cheese’s, Dunkin’Donuts, Krispy Kreme, Kit Kat, PayPal, Rolls Royce, tic tac, Porky Pig.
Alliteration is spectacular and effective. We like to pronounce alliterated words and phrases. Perhaps the reason is in the repetitions: reproducing the same sounds, we do the usual work, which is a little easier than pronouncing a new sound each time. Or maybe it's all about rhythm. Repetitives of consonants create an elastic rhythmic pattern, so catchy that the word itself asks for language. It's hard for us to ignore the rhythm. The first thing the fetus hears is the beating of the mother’s heart.
Examples from domestic branding:
Binbank, Cream Caramel, Village House, Baby Potato, Norilsk Nickel, Daria Dontsova.
Calculations say that every fifth sound in Russian names is “a” (which, you see, is not just often, but very often). However, in the words "Alabama", "Zara", "Bananas" or "Galatasaray", the vowel "a" makes up almost half of the entire sound set, exceeding the already rather big natural "norm". This is the assonance.
Here are some examples. assonance in brand names:
Mercedes Benz, Excel, Fedex, Led Zeppelin, Infinity, Philips, Ford Motor, Johnson & Johnson, Starbucks, Harvard, Lada, Armata, Zoloto, Linii.
Assonance is no less effective than alliteration, but the effect of these “naming preparations” is different. Alliteration creates an elastic pulsating rhythm in the name, you want to play it again and again. Assonance gives rise to a sensation of a “vowel plateau” with which stability, evenness, smoothness and predictability are easily linked.
Coca-Cola is an amazing combination of alliteration and assonance. In this short and simple-looking name, whole syllables are repeated. And in addition, they make up another trick - anaphora.
Other vivid patterns of brands with anaphora:
Chupa Chups, Hula Hoop, “Sweetheart Mila”, “Sam Samych”.